Privacy Policy

Privacy Policy – Effective Date: 29th November 2022


We are Brough Allergy Ltd trading as Children’s Allergy Doctors. For privacy queries, you can contact us at  Other contact details are on our website.

Personal data collected by Children’s Allergy Doctors

The doctors, nurses and team of healthcare professionals caring for your child at Children’s Allergy Doctors keep records about your child’s health and any treatment and care they receive from us. These records help to ensure that you and your child receive the best possible care.


The information will be retained on your child’s computerized file and may include:

  • Basic details about you and your child such as name, address, date of birth, next of kin, parent contact details etc.
  • Notes and reports about your child’s health, treatment, and care.
  • Results of x-rays, scans, and laboratory tests.
  • Relevant information from people who care for your child and know your child well such as health professionals.


It is essential that your details which we hold are accurate and up to date. Please always check that your personal details are correct, and your child’s details are correct when you visit us and please inform us of any changes as soon as possible.


Reasons for collecting that personal data

Your records are used to direct, manage, and deliver the care your child receives to ensure that:

  • The doctors, nurses and other healthcare professionals involved in your child’s care have accurate and up-to-date information to assess your child’s health and decide on the most appropriate care for your child.
  • Healthcare professionals have the information they need to be able to assess and improve the quality and type of care your child receives.
  • Your concerns can be properly investigated if a complaint or any concerns are raised.
  • Appropriate information is available if you see another doctor or are referred to a specialist or another part of the healthcare system to ensure your child receives continuity of care.
  • We will continually review and improve the care we provide to ensure it is of the highest standard and quality.
  • Ensure our services can meet patient’s needs in the future and any improvements are made.
  • Investigate patient queries, incidents, and any complaints.
  • Prepare statistics on our performance.
  • Audit our accounts and services.
  • Everyone working within healthcare has a legal duty to keep information about you and your child confidential. Also, anyone who receives information from us has a legal duty to keep the information confidential.
  • We will share your child’s information with healthcare professionals involved in your child’ care:
  • Your child’s General Practitioner (GP) – We will write or include the GP in the clinic letters sent.
  • Private insurers that are involved in your child’s care if required.
  • NHS Trusts and hospitals that are involved in your child’s care.
  • PHIN (Private Healthcare Information Network) who are the government’s recognised body for processing private patient’s data.
  • We will not disclose your child’s information to any other third parties without your permission unless there are exceptional circumstances, such as if the health and safety of the patient or others is at risk or if the law requires us to pass on information.
  • If you call our practice for additional information, these telephone calls may be recorded and retained for training and monitoring purposes and to help improve our services. 


Personal identifiers from your browsing activity 

Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your internet service provider, and your IP address. 

We use this information to assess the popularity of the webpages on our website and how we perform in providing content to you.

If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed into our website.



Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period, such as one day or until you close your browser. Others last indefinitely. Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

We may also contact you about goods and services which we think may be of interest to you where you have consented to us using your information in this way.

You can update your communications preferences at any time by informing a member of staff.


Security of personal data

We take our duty to protect your personal information and confidentiality very seriously and we are committed to taking all reasonable measures to ensure the confidentiality and security of personal data for which we are responsible, whether computerised or on paper. 


Personal data and Data protection

Please let us know as soon as possible if any information we retain is incorrect.

If you have concerns about the way we have handled your personal data please contact the Practice Manager in the first instance, email:


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Allergy at ENT4Kids
61 Wimpole Street

215 Great Portland St,

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